Some of the most important things a brand needs to communicate are also the hardest to explain. How a market works. What a line item on an invoice actually means. Why a product is worth choosing over a simpler alternative. These are the problems animated explainer videos are built for — and they're the problems we specialise in solving.
Green Thumb Media writes and produces animated explainer videos for brands across Australia and internationally. We handle the script, the animation direction, and the final production — which means the idea and the execution stay in the same hands from start to finish.
Most animated explainer videos fail before a frame is drawn. They fail because the script doesn't actually explain anything — it describes, it reassures, it uses the client's internal language without translating it for an outside audience. A good explainer script is a problem of logic as much as language: the right sequence, the right level of detail, the right analogies for a non-expert viewer.
We've written and produced explainer videos for Flow Power explaining how the wholesale electricity market works (3,400+ YouTube views) and how the Price Efficiency Adjustment on their customers' monthly bills works (2,600+ YouTube views). Both scripts had to take genuinely complex subject matter and make it feel simple, honest, and clear to viewers who came in knowing nothing. That's the test every explainer script has to pass.
We produce animated explainer videos for customer education and onboarding, product and service explainers, complex process walkthroughs, B2B sales and marketing content, and internal communications. We work with motion graphics, 2D animation, and hybrid live-action and animation formats depending on what the brief requires.
We're an Australian video production company with experience creating explainer content for audiences ranging from existing customers wanting to understand their bills, to prospective customers evaluating a product for the first time. We understand that the same explainer often has to work for both audiences at once — and we write and produce accordingly.
If you have a concept, a product, or a process that your audience isn't getting — an animated explainer video is probably the right solution. Tell us what you need to explain and we'll tell you how we'd approach it.
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