Story first, film second.
We interview, read, and think before we light a thing. If we cannot articulate what the film is saying in a single sentence, we are not ready to shoot.
A B Corp Certified Creative Production Company working across Australia and APAC. Founded by a former New York Times journalist and award-winning documentary filmmaker, so we're not mucking about. We believe in the power of storytelling as a force for social change, plus it's a really good way to sell stuff.
We believe the best work comes from taking the time to understand what you are actually trying to say. So we interview before we shoot. We scout before we schedule. We cut without precious attachment to our first ideas.
That approach comes from journalism. Our founder spent more than a decade chasing stories from Russia to Afghanistan to Fiji before founding Green Thumb Media. We still approach every project like a feature, structure every cut like a narrative, and treat every brief like a question we do not yet know the answer to.
The result is films that sit with audiences. Customer stories that don't feel like ads. Brand films that do not pretend to be journalism but earn some of the same trust. Advocacy work that moves the needle because it treats the cause with the craft it deserves.
We are a certified B Corporation. We are based in Byron Bay, on Bundjalung Country. We work Australia-wide, across APAC, and wherever the story takes us.
We interview, read, and think before we light a thing. If we cannot articulate what the film is saying in a single sentence, we are not ready to shoot.
We take on the projects we can give our full attention to. You get the director and the producer on every call — not a rotating cast of junior leads.
Every crew member, from DOP to runner, is paid a living wage. We refuse the unpaid-intern economy. It shows up in the work.
Every project gets assessed for environmental impact. A fixed slice of our yearly hours go to pro bono work with organisations doing the unglamorous work of change.
30 minutes. Video or phone. Sydney time. We will read the whole thing and tell you honestly whether we can help.